How to Spend Your Marketing Dollars with Better Results
With more and more prospective buyers starting their home searches on-line and more sellers looking for more and better marketing of their home, the agent who has no comprehensive web marketing strategy is missing out on the single largest source of leads and one of the most powerful listing tools available. Even if the agent has a web site, the chances of a prospect stumbling upon it are not great. Most agent web sites are not found by prospects who don't already know about them.
If you expect to make the internet work for you, the secret is to attract property searchers to one of your listings, then capture them and keep them for the duration of their search. Listings drive the internet market just as they do print advertising. Think of a lone web site as an ad for yourself. If you advertise properties, you attract buyers looking for homes. If you advertise only yourself you don't attract much of anybody!
The Weichert Agent Web Marketing Strategy is designed to establish you on the web, catch all prospects who browse your listings on realtor.com, weichert.com, craigslist.com or the property-specific domains you create for each listing and direct them either directly to you for more information on that listing, or to your web site to continue the property search. From that point any request for information from that prospect, for any listing of any broker found through your web site will be directed to YOU. This lead is not subject to Weichert Lead Network or any other commission split. Imagine leads from realtor.com and weichert.com free from the Lead Network's commission split!
Using this strategy, an agent with listings can receive a steady stream of leads from both buyers and sellers. Imagine going on a listing presentation and showing the prospective seller a web site devoted just to his home with his address as the domain name: www.123 MainSt.com ! Then you tell him your lawn sign will have the domain name rider on it and the whole world can tour his home without even bothering him. How many more 6% listings could you close by adding THAT to your Doors Presentation? You have just made yourself worth more than your competitors in this very difficult (for sellers) buyers' market.
Once established, the internet marketing program generates leads without taking a lot of your time and for an investment comparable to or even less than most agents' print advertising and direct mail budgets. If farming cards and The Real Estate Book haven't been producing great results for you, you can re-direct some of that money into your internet marketing program. If you have listings to pull-in the prospects crawling the web you will have a never-ending source of leads.
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